Dark PR

"Dark PR" by Grant Ennis explores how multinational corporations use strategic framing and disinformation to manipulate public perception and divert attention from the true causes of global issues. Drawing on his extensive experience across sectors, Ennis uncovers nine key tactics—such as denialism and victim-blaming—that hinder meaningful change, emphasizing that individual actions alone are insufficient. The book advocates for collective activism and government lobbying as essential strategies to challenge these corporate narratives and address pressing global crises.