Marketing 7.0

Marketing 7.0 offers a fresh perspective on marketing in the age of AI, emphasizing the importance of understanding how people think, connect, and buy. Authored by renowned marketing experts, the book explores how digitalization, AI, and immersive technologies influence consumer minds, while also addressing the pitfalls of over-reliance on performance marketing. It provides insights on extracting customer knowledge to craft compelling brand stories and experiences, making it a valuable resource for leaders and marketers navigating the evolving landscape.