Rory Sutherland
Narrated by Rory Sutherland
- Released
- May 21, 2019
- Length
- 23 mins
- Format
- Speech
- Publisher
- Audible Sessions
British advertising executive Rory Sutherland, renowned for his popular TED talks, discusses the surprising power of irrational ideas in his book "Alchemy: The Surprising Power of Ideas That Don't Make Sense." He explores how unconscious desires and emotions often drive our choices more than reason, emphasizing that the most effective ideas connect with feelings rather than logic. In conversation, he delves into the distinction between perception and reality, and the importance of designing around human nature.
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