Playing to Win

In Playing to Win, A.G. Lafley and strategic adviser Roger Martin present a framework that transformed Procter & Gamble, doubling its sales and significantly increasing its market value during Lafley’s tenure as CEO. The authors introduce five critical strategic choices that leaders can apply to drive success: defining winning aspirations, determining areas of play, establishing competitive advantages, identifying essential capabilities, and implementing supportive management systems. Through compelling case studies of iconic P&G brands like Olay and Gillette, the book illustrates how a focused strategic approach differentiates successful companies from their competitors, offering a practical guide for achieving business victory.