Fast Innovation

In "Fast Innovation," experts Michael George, James Works, and Kimberly Watson-Hemphill tackle the pressing challenge faced by CEOs and senior executives: creating a sustainable innovation engine that propels organic growth. Drawing on their research, they reveal the significant gap between growth ambitions and actual performance, while providing a comprehensive blueprint for enhancing innovation strategies. The audiobook outlines why traditional methods often fail, presents a new tactical plan to significantly reduce time to market, and offers tools for translating customer insights into profitable ideas, all aimed at empowering leadership to foster innovation across the organization.