The First Mile

In The First Mile, strategic adviser Scott Anthony addresses the crucial transition from idea to market, a phase often fraught with challenges and high failure rates. This practical guide provides innovators with essential tools and strategies, including the DEFT process for evaluating ideas, a collection of experimental recipes, and insights on navigating common pitfalls in innovation. Drawing from extensive experience with both startups and established companies, Anthony emphasizes the importance of embracing change and developing leadership skills to successfully navigate this critical early stage.