The New Science of Customer Relationships

In The New Science of Customer Relationships: Delivering the One-to-One Promise with AI, authors Thomas Davenport and Jim Sterne present a comprehensive guide to incorporating generative AI into customer communications. The audiobook covers essential technology, data collection methods, and ethical considerations needed to create hyper-personalized interactions with customers. You will learn to implement systems that drive smart, persuasive engagement and integrate these tools seamlessly into your existing operations for measurable financial benefits. Additionally, the authors provide actionable insights and specific tools for analyzing customer feedback and improving products and services.