Buy-In

In "Buy-In," John Kotter and Lorne Whitehead provide a strategic guide for protecting innovative ideas and garnering support in the face of skepticism. They identify common tactics used by detractors, such as delaying discussions, creating confusion, instilling fear, and undermining credibility. Through an engaging fictional narrative, the authors advocate for a proactive approach: respectfully engaging adversaries and responding with clarity to ensure that good ideas thrive and lead to meaningful results.