No B.S. Marketing to the Affluent (4th Edition, Revised)

In this updated fourth edition, millionaires maker Dan S. Kennedy and Martin J. Fischer expose the declining buying power of the middle class while revealing a significant opportunity to target the growing Mass-Affluent, Affluent, and Ultra-Affluent segments. They provide insights on how to reposition businesses and careers to attract these wealthy consumers, who prioritize exceptional service and experiences over price. Listeners will learn about emotional buy triggers that resonate with affluent clients, the value of selling aspirations over products, and Kennedy's Million-Dollar Marketing System for a step-by-step approach to successful marketing.