Redefining Retail

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano explore the evolving landscape of retail and consumer brand marketing. This audiobook offers practical techniques for transforming internal operations and business strategies while addressing critical themes like sustainability, diversity, and the challenges posed by digital advancements. The authors present ten guiding principles to help organizations navigate a new customer experience across various platforms, making it an essential resource for managers, entrepreneurs, and students interested in modern commerce.