How to Become Famous

In "How to Become Famous," Cass Sunstein uncovers the complex interplay of greatness, luck, and chance that determines whether individuals achieve fame. By examining a diverse array of artists, thinkers, and cultural icons, he elucidates the mechanisms behind celebrity, with insights drawn from recent research on societal trends and historical narratives. With captivating stories of figures like John Keats and Bob Dylan, this compelling book offers a fresh perspective on our cultural obsession with fame and its ephemeral nature.