The Sponsor Effect

In "The Sponsor Effect," economist Sylvia Ann Hewlett reveals the crucial role of sponsorship in career advancement, highlighting that senior executives who sponsor rising talent are significantly more likely to be promoted. The book provides a comprehensive seven-step playbook for aspiring sponsors, drawing on valuable data and insights from leaders at major companies like Unilever and Aetna. It emphasizes the importance of building relationships with standout proteges and guides readers in cultivating these partnerships for mutual success.