The Zero Marginal Cost Society

In The Zero Marginal Cost Society, bestselling author Jeremy Rifkin explores the inevitable transition from capitalism to a new economic model driven by the Internet of Things. He highlights how advancements in communication, energy, and logistics are drastically reducing production costs, leading to a hybrid economy that emphasizes collaboration over competition. As "prosumers" engage in sharing and creating goods and services at little to no cost, traditional concepts of ownership and profit are being redefined. Rifkin envisions a future where social capital gains prominence, signaling a shift towards a global Collaborative Commons that reshapes our societal framework.