AI First

In this insightful audiobook, authors Adam Brotman and Andy Sack explore the transformative impact of AI on brand strategy and marketing, fueled by commentary from tech leaders like OpenAI's Sam Altman and Bill Gates. They delve into the implications of AI's rapid advancement, suggesting that it could soon handle the majority of tasks currently managed by marketers and agencies. Featuring perspectives from industry practitioners who are embracing this change, the audiobook serves as a guide for navigating the forthcoming AI-driven landscape. Prepare to embark on a journey into a brand-new reality that demands readiness and adaptability.