Crafting Persuasion
Narrated by Brett Rockwood
- Released
- December 8, 2021
- Length
- 8 hrs 1 mins
- Format
- Unabridged Audiobook
- Publisher
- Kip Knight, Ed Tazzia, Bob Pearson
Crafting Persuasion offers a practical guide for leaders seeking to enhance their communication strategies through an innovative ABCDE model: audience, behavior, content, delivery, and evaluation. Authored by seasoned professionals with extensive experience in storytelling for top marketing organizations, this audiobook serves as a comprehensive resource for anyone from entrepreneurs to government officials aiming to effectively persuade diverse audiences. Filled with real-world examples and supported by an insightful companion website, it equips listeners with the skills needed to craft compelling messages that resonate and achieve their goals.
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