Imagine It Forward

In Imagine It Forward, Beth Comstock, former Vice Chair and head of marketing and innovation at GE, offers a personal and insightful perspective on navigating change amid uncertainty. Drawing from her journey of transforming GE and herself from introverted publicist to a trailblazer in innovation, she shares vital lessons on overcoming resistance to change and embracing risk. This engaging narrative encourages readers to become "change makers" by challenging conventional thinking and seizing emerging opportunities, serving as a guide for anyone looking to lead change in their organizations and careers.