APE: Author, Publisher, Entrepreneur - How to Publish a Book

This updated version of APE, released on March 5th, 2013, provides essential insights and resources for writers looking to navigate the intricacies of self-publishing. Co-authored by Guy Kawasaki and Shawn Welch, the book advocates for "artisanal publishing," where authors take on the roles of Author, Publisher, and Entrepreneur, achieving results comparable to traditional publishing. Spanning 411 minutes, APE offers practical, step-by-step guidance for writers seeking a realistic and thorough approach to self-publishing, steering clear of hype and unrealistic expectations.