Everything Is Going to Be Ok
Narrated by Derek Shetterly
- Released
- August 16, 2016
- Length
- 21 mins
- Format
- Unabridged Audiobook
- Publisher
- The Believer, McSweeney's
This audiobook explores the lessons that a 1994 branding mishap offers about the relationship between counterculture and commerce. It examines the dynamics and implications of marketing failures and their impact on brand identity. With insights from Michael Shulman, the narration sheds light on the interplay between cultural movements and business strategies.
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