Brands and Branding

This comprehensive and updated guide explores the vital role of brands and brand building, emphasizing their significant impact on a company's value across various sectors, including non-profit organizations. Written by 18 experts, the book covers topics such as brand valuation, strategy, experience, identity, communication, protection, and emerging trends like digital branding and branding in India. It advocates for making branding a central principle guiding organizational actions and decisions, highlighting its importance across both profit and not-for-profit sectors.