The Forever Transaction
Narrated by Caroline Miller
- Released
- September 24, 2021
- Length
- 6 hrs 16 mins
- Format
- Unabridged Audiobook
- Publisher
- McGraw Hill-Ascent Audio
Developed by strategy consultant Robbie Kellman Baxter, The Forever Transaction explores how companies can build lasting, loyal customer relationships through subscription-based models. Drawing on examples from industry leaders like Netflix and Microsoft, the book offers insights, tools, and strategies to help businesses grow sustainable, long-term customer engagement. It covers key topics such as pricing, digital community building, and cultural shifts necessary to thrive in the membership economy.
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