Madboy

In this thrilling and irreverent memoir, Richard Kirshenbaum chronicles his rise in the advertising world, detailing the industry's transformation from the 1980s to today. Born into a family of hustlers, he launched his own agency at just 26, defying the odds with innovative guerrilla marketing tactics. Filled with humor and insights, the memoir highlights Kirshenbaum's unconventional journey, showcasing memorable encounters with notable figures while celebrating the boldness that characterized both his work and personality.