No B.S. Direct Marketing

In the updated edition of No B.S. Direct Marketing, Dan S. Kennedy shares little-known, profit-proven direct mail strategies that remain effective across various businesses. This revision not only reinforces the essential strategies from the original but also incorporates new insights into online, social, and viral marketing. Enhanced with updated case studies from a team of elite consultants, the book demonstrates how successful direct marketing techniques can be adapted for "ordinary" businesses like retail stores and restaurants.